In a world free of prejudice, there are no labels. A utopia, perhaps. But also a marketing strategy. Through cooperation with artists, fashion designers and musicians, Absolut Vodka has used diversity as a way of selling vodka.
Rocky has moved in to the Museum of Spirits, furniture and all. He brought his kitchen, his studio, his country cottage and his friend Igge’s living room – settings familiar to anybody who has followed Rocky over the years.