NO LABEL

29/4–27/9, 2017

In a world free of prejudice, there are no labels. A utopia, perhaps. But also a marketing strategy. Through cooperation with artists, fashion designers and musicians, Absolut Vodka has used diversity as a way of selling vodka.

ROCKY at Spritmuseum

11/2–24/10, 2017

Rocky has moved in to the Museum of Spirits, furniture and all. He brought his kitchen, his studio, his country cottage and his friend Igge’s living room – settings familiar to anybody who has followed Rocky over the years.

Sweden: Spirits of a Nation

1/1–31/12, 2017

“Sweden: Spirits of a Nation” is Spritmuseum’s major exhibition, focusing on the Swedes’ bittersweet relationship to alcohol.