30-minute guided tour in English
Discover the story behind one of Sweden’s most iconic brands on an English guided tour at Spritmuseum in Stockholm.
The exhibition Absolut Absolut – A Spectacular Advertising Story tells the story of how a state-owned Swedish vodka brand became a global cultural icon. Explore Absolut Vodka’s groundbreaking advertising, art collaborations and bold ideas that changed branding forever.
Move through iconic ads, spectacular bottle installations and stories of creativity and risk-taking, with anecdotes from Absolut’s history along the way.
Price: SEK 345 per person, including museum admission and a drink (alcoholic or non-alcoholic)
Duration: 30 minutes
Language: English
Booking: Advance booking required