Join us on a guided tour through advertising nostalgia and creativity and discover how a Swedish vodka became a global icon.
The exhibition Absolut Absolut – A Spectacular Advertising Story tells the story of how a state-owned Swedish company set out to conquer the world market. You will discover the story behind Absolut Vodka’s groundbreaking campaigns, art collaborations and the bold ideas that changed branding forever.
Together we move through iconic ads, spectacular bottle installations and stories of courage, creativity and risk-taking – spiced up with anecdotes and cocktail culture along the way. The viewing includes a suitable drink or non-alcoholic alternative.