The Swedish Vodka That Conquered the World
This spring, discover the story of Absolut Vodka – the Swedish brand that became a global icon. From a bold idea at a state-owned company to an international success, the exhibition explores how courage, creativity, and innovation turned a simple vodka into one of the world’s most famous brands.
Step into a world of iconic ads, spectacular bottle installations, art collaborations, films, fashion, and interactive experiences. Reflect on how visionary thinking and daring branding transformed Absolut into a cultural phenomenon.
Opening spring 2026 at Spritmuseum